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branding, code sharing agreement in airlines, jet airways kingfisher alliance, Marketing

Joy of Flying with the King of Good TImes

by: Karthik MuraliOctober 14, 2008

Just hours after my last post on embracing your competition , arch rivals Kingfisher and Jet Airways has announced that they will form a Code […]

branding, converting calamity into a sale, marketing with rain, rain day sale, wet weather sale

Make hay while sun shines but Make ur sale when it Rains

by: Karthik MuraliSeptember 17, 2008

Have you ever wondered how to prevent a major dampening in sales especially when it pours heavily or during a rough weather climate ? Or […]

branding, jewelry brand, Katrina replaces Aishwarya Rai, Marketing, Nakshatra

Can Katrina sparkle with the new Nakshatra?

by: Karthik MuraliAugust 5, 2008

The recent buzz in the celebrity branding , is that Katrina has replaced Aishwarya Rai as the brand ambassador for Nakshatra Diamonds , one of […]

branding, consumer advocacy, consumer education, Marketing, product champion

Consumer education : The right path to build a brand!

by: Karthik MuraliAugust 5, 2008

Brand Knowledge is a function of awareness, which relates to consumers’ ability to recognize or recall the brand, and image, which consists of consumers’ perceptions […]

brand loyalty, branding, coca cola, distribution, Marketing, pepsi

Brand Loyalty in a Cola? You must be kidding!!

by: Karthik MuraliJuly 26, 2008

History has shown us that there have been several firms and research agencies that have deeply analyzed the different marketing strategies adopted by the two […]

accidental branding, branding, david vinjamuri, Marketing

Accidental Branding

by: Karthik MuraliJuly 22, 2008

An intriguing and a fascinating book that explores the life of people who managed to create extra ordinary brands,David Vinjamuri ,the author, has managed to […]

branding, fairness cream for men, Marketing, skin care

Do Men have skin ?

by: Karthik MuraliJuly 3, 2008

The Recent launch of Menz active , by HLL and Fair and Handsome by Emami hascreated quite a stir in the media , with the […]

branding, category extension, did you know, line extension, Marketing, tata brands

Did You Know?

by: Karthik MuraliJune 28, 2008

Westside, a popular apparel retail store belongs to Tata? Titan, India’s leading watch brand belongs to Tata? When did u realize, Xerox is actually a […]

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