Setting up a blog in WordPress or Blogspot is pretty easy and free as well. You can sign up with an email id in seconds and start blogging almost instantly. With a quirky title, a blog address and a couple of posts down the line, you now look ahead to become a professional blogger. However, you realize there isn’t much-expected traffic as you wanted. The blog remains largely invisible in search results. Additionally, your blog ranks and traffic scores may not be largely impressive to get brand collaboration assignments. This is one of the reasons for this post of top 10 ways to improve blog score.
The key blog score metrics that one should follow are:
- Alexa ranking(Global, Country ranking)
- Moz Ranking
- Page Authority
- Domain Authority.
Check your scores here : https://moz.com/researchtools/ose/ , by entering your domain link
Top 10 Ways to Improve Blog Score
1. Frequency of Posting:
2. Submitting Blog to Google Webmaster & Bing Webmaster
- You can direct Google to direct traffic from a specific country like US, India etc
- You can claim your blog and get it authorized from Google and Bing
- Submit a sitemap for faster indexing of your website/blog and easier to crawl
- Track crawl errors
- Use Rich cards, data Highlighter for improved search appearance
|Crawl Errors from Google Webmaster|
|Structured data Analysis from Google Webmaster|
Submit it in these two sites
3. Increase Backlinks to your Blog
It’s not sufficient that you blog in your page alone. You need to visit other blogs, probably in a related category and drop in your valuable comments. This will then index back to your website and hence creates more backlinks for your website. Comments should be descriptive and more accurate than just a “nice” or “good” one line comment. Comments also generate traffic when other readers gets to read your blog link that has been posted along with your comments. This, to me , is one of the easiest way to improve blog score.
5. Guest Posting in Blogs
Being a contributor, you can not only post some good content in your blog, but also do a guest posting in other’s blog. This not only establishes your popularity in other blogs, but also gives you an additional backlink to your site. While contributing to the guest post, ask for a simple backlink back to your blog. Google treats this as a high credibility link and hence credits you with a higher score. There are several blogs in the net that offers free guest posting (along with a do-follow backlink). A quick search in the web and even several blogging forums have people inviting other bloggers to do a guest posting in their blog.
6. Owning a Custom/ Self Hosted Domain
There is only a level to which your blog score is going to increase if its in a “.BlogSpot” or a “.wordpress” domain. If you are serious about blogging and making it big, buying a custom domain ( either a .in, .com , .org) is key in building your credibility. Though there’s no hard and fast rule, search engines generally considers a self hosted .com or .in domain much more seriously and ranks it higher compared to the former.
Get yourself a domain for as low as 99Rs/Year in Godaddy. Second year onwards it costs 50/month and this helps a lot in establishing yourself as a professional. 90% of brands and PR firms disregard your blog if it ends with .blogspot.com or .wordpress.com . So dont mind the small cost and get yourself a nice domain quickly and start your earnings
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7.Blog Directory Submission
This is a common practice among all bloggers to submit their blog links in all blog forums, blog directories that’ll provide them with a Dofollow link. A Do-Follow link is a link that passes the “juice” (a blog’s ranking ) to the blog it is linking as well. So, if a highly rated blog is mentioning you with a Do-Follow link, consider yourself very lucky.
8. Focus Keyword in Blog Content
There used to be a time when I wrote random articles on different topics. I didn’t really worry about keyword placement, search engine placements, CPC etc. However, I realized that focusing on a particular set of keywords and optimizing the blog post can boost your scores immensely. Everything from Blog title, blog permalink, blog subheadings, alt text in images holds key in promoting the focus keyword . I have written about this in detail in my previous post. In case you wanted to know, the focus keywords for this post is “Improve Blog Score“.
9. Social Media Promotions
Social Media doesn’t restrict to Twitter and Facebook. It also includes LinkedIn, Instagram, Quora, Pinterest and so many other websites that can drive a lot of traffic to your blog. So when you write a status update or post an answer to a question in Quora or even post a pic in Instagram, always remember link it back to your blog.