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Marketing, organized and unorganized retailing, subiksha supermarket

Retail in India : Is it still taken for granted ?

by: Karthik MuraliOctober 24, 2008

The Indian nation might be in the progressive shift from being a developing nation to a developed nation but the state of retailing has never […]

Nouveau Rich

Nouveau Riche

by: Karthik MuraliOctober 23, 2008

Contrary to my previous article on the financial meltdown, and people losing huge amounts of money, I have tried to write about a new concept […]

finance, financial depression analysis, tracing the money

Trace Your Money – Or was there one in the first place?

by: Karthik MuraliOctober 19, 2008

A very interesting article I came across in the net , when I tried to figure out what actually happened to the billions of dollars […]

branding, code sharing agreement in airlines, jet airways kingfisher alliance, Marketing

Joy of Flying with the King of Good TImes

by: Karthik MuraliOctober 14, 2008

Just hours after my last post on embracing your competition , arch rivals Kingfisher and Jet Airways has announced that they will form a Code […]

accidental branding, al ries branding, differentiation in retail, Marketing, starbucks branding, value added advantage for retailers

Embrace your neighbourhood

by: Karthik MuraliOctober 10, 2008

With the onset of Dussehra, Navratri and Diwali season, I decided to pick up a few apparels from the recently opened “Style One” store in […]

accidental branding, differentiation in marketing and product development, Marketing, p.s.i love you, the new coke, what do women want ?

Do you know what you want?

by: Karthik MuraliOctober 3, 2008

I just happened to watch a beautiful movie called P.S. I Love you and was quite amazed by itNever for a minute thought it to […]

fernando alonso victory, formula one racing, race review, singapore grand prix results

Singapore Grand Prix – A Race Review

by: Karthik MuraliSeptember 30, 2008

As the five red lights illuminated, there was a gleaming smile across Bernie Eccelstone’s face . With the stunning success of the Singapore Grand Prix, […]

branding, converting calamity into a sale, marketing with rain, rain day sale, wet weather sale

Make hay while sun shines but Make ur sale when it Rains

by: Karthik MuraliSeptember 17, 2008

Have you ever wondered how to prevent a major dampening in sales especially when it pours heavily or during a rough weather climate ? Or […]

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