A recent tragedy, just across my street ,makes me wonder what that actually meant to a lot of people. Saravana Stores , a huge retailer […]
IPhone : Too expensive for a Laggard market
The IPhone has arrived in a grandeur style in India with a hefty price tag of 30 k and 36 k for the two variants […]
Design & Packaging :”Squeezing the right way ahead”
The key success for most brands has come from their way of identifying the customer needs and more importantly the their level of understanding and […]
Can Katrina sparkle with the new Nakshatra?
The recent buzz in the celebrity branding , is that Katrina has replaced Aishwarya Rai as the brand ambassador for Nakshatra Diamonds , one of […]
Consumer education : The right path to build a brand!
Brand Knowledge is a function of awareness, which relates to consumers’ ability to recognize or recall the brand, and image, which consists of consumers’ perceptions […]
Kuselan !
An off-the beat movie , with the Superstar Rajnikanth donning an entirely different role (every movie he does don a diff role ). Now its […]
“Genuine Sale” – The best oxymoron ever invented !
It’s that time of that year , when most retail stores in Tamil Nadu have announced major discount sale across the season. The discount ranges […]
Brand Loyalty in a Cola? You must be kidding!!
History has shown us that there have been several firms and research agencies that have deeply analyzed the different marketing strategies adopted by the two […]