The recent buzz in the celebrity branding , is that Katrina has replaced Aishwarya Rai as the brand ambassador for Nakshatra Diamonds , one of […]
Consumer education : The right path to build a brand!
Brand Knowledge is a function of awareness, which relates to consumers’ ability to recognize or recall the brand, and image, which consists of consumers’ perceptions […]
Kuselan !
An off-the beat movie , with the Superstar Rajnikanth donning an entirely different role (every movie he does don a diff role ). Now its […]
“Genuine Sale” – The best oxymoron ever invented !
It’s that time of that year , when most retail stores in Tamil Nadu have announced major discount sale across the season. The discount ranges […]
Brand Loyalty in a Cola? You must be kidding!!
History has shown us that there have been several firms and research agencies that have deeply analyzed the different marketing strategies adopted by the two […]
Accidental Branding
An intriguing and a fascinating book that explores the life of people who managed to create extra ordinary brands,David Vinjamuri ,the author, has managed to […]
Is it the real you ?
An interesting article in the Chennai Chronicle, which analyses the current scenario in online matrimonial sites, where people have found to fake their profiles and […]
A new Business Idea
Chennai has seen an unprecedented growth over the past five years , especiallyin the hotel industry . There has been a sprout of restaurants , […]