The Cloud Battle – Windows Azure

Microsoft has released a new “cloud” computing service , where the data and the application will be stored in the giant data centers across the world , and not in the user’s system
The chief aim of the software is to allow developers to build new applications which will live on the internet, rather than on their own computers , so that it can be accessed anywhere, from any device.

“Cloud Computing”

Several companies with massive data centers “rent” their space to other businesses who wants to build rapidly growing online applications without needing to invest in more servers,when the traffic expands
For personal users , their data and many of the applications they use could be stored online “in the cloud, which can be accessed from anywhere across the globe

Interestingly , Amazon and Google has already been in the cloud computing business, where they rent out their data centers for developing online applications for social networking sites, mobile phones, and E-Commerce transactions
Amazon created the model with its “Elastic Cloud Service” , while Google quickly adopted it and created a whole different suite of programs for online advertising and search. One of the notable applications was Google Docs, where people can create Spreadsheets and Documents online and store it in the Google server , which can be accessed anywhere anytime.

Microsoft was quoted saying

“Our customers still want to be able to choose to have their software offline, on their own computers, as well as online in the web cloud”

“We believe deeply in on-premises software and we believe deeply in this new world of software in the cloud,” said Ray Ozzie.

Several critics and investors been constantly criticizing Microsoft for its failure to embrace the internet when it actually exploded, when companies like Google and Yahoo rose to fame and reaped billions in profits .
Will this be a new strategic paradigm shift for Microsoft to fight the competition and can they succeed? Lets wait and watch !

Source : Microsoft

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