The Business Plan Workbook: The Definitive Guide to Researching, Writing up and Presenting a Winning Plan
Publisher: Kogan Page | Pages: 416 | 2008-07-28 | ISBN 0749452315 | PDF | 2 MB
Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all aspects of business planning. Based on methodology developed at the Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.