Tuesday, December 04, 2018

Vivo Y95 - Launch of the latest Vivo Y series

Vivo India has launched their latest mid-range smartphone , Vivo Y95 in Chennai, Tamil Nadu this week . Having  made TN one of their focus areas in India, backed by a significant market share in this region, it comes as no surprise that the launch was made exclusive to this region.


Technical Specifications of Vivo Y95 

  • Processor : Qualcomm Snapdragon 439  (Octa-Core processor)
  • RAM : 4GB
  • ROM / Storage : 64GB
  • Battery : 4030mah 
  • Operating System : Android 8.1 (with Funtouch OS 4.5)
  • Screen Size : 6.22' (15.8 cms)
  • Camera :
    • Front :  20MP (f/2.0)
    • Rear 13MP (f/2.2) + 2MP ( f/2.4)
  • Colors : Starry Black and Nebula Purple
  • USB : USB 2.0


The Vivo Y95 is priced at 16,999 . Priced in the sub 20K segment, this is a significant competitor for other similar brands in this range including Redmi, Realme, Oppo, Motorola and Honor.
Thanks to a very strong offline presence, they have made a lot of in-roads in all the three tier categories of cities (Tier 1, 2 , 3) .

Here's the pricing band split for Vivo Phones
  • Y series : 8000 - 17,000 INR
  • V Series : 18000 - 26,000 INR
  • X1 - 36000
  • NEX - 45000  

Market Reach

Known popularly for their "Selfie" , Vivo India has been one of the biggest ad spenders in the entertainment and sports industry, having succesfully campaigned through an IPL tie up.
Here's a quick numbers roundup in Asia and in India

Across Asia, they claim to be
  • #1 in China (19.2%) 
  •  # 2 in India (17.6%) 
  • #3 in Philipines (16%) 
  •  #4 in Indonesia (9%) in the 15-20,000 INR segment. 

In India, they claim  to have a 20% Value share and ranks #2 in Tamil Nadu with a contribution of 7.5% to Vivo's Business.

Dual Strategy 

Having a phone already in the 18000 price range being the Vivo V9 Pro , the launch of V95 (as a successor their existing V83) indicated their dual offering strategy. V9 pro was mainly for gaming enthusiasts and people looking for a performance oriented phone , sporting a Snapdragon 626 processor and slightly bigger screen size . Though quite surprising that the V95 comes with a 439 processor( first phone to opt in for the 439) it's claimed by Qualcomm to be a 30% increase in performance from the 430 version.

However the Y95 outranks the V9 pro in terms of Camera quality (20mp vs 16mp), battery (4030 mah vs 3260 mah) and of course dual cameras at the back including Artificial Intelligence sensors. The design is also super sleek with more than 88% screen to body ratio  with a barely visible notch.

Since I didn't get to use the phone for an extended period of time nor had the time to test its full capabilities, I would not be able to actually comment on the device at this stage though.

Monday, December 03, 2018

Top Rom-Coms of Tollywood

Amazing Telugu romance films you should check out on ZEE5

When it comes to films, language has never been a barrier for me and I tend to watch most of them, thanks to English subtitles. This includes Hindi, Telugu, Malayalam or  even Korean and Japaneses. These film industries have produced some of the best Rom-Coms and turned out to be blockbusters. In fact the emergence of On-Demand Entertainment platforms has actually given audience the chance to discover beautiful movies that they may have missed out otherwise. One such  recent Telugu movie that I discovered in the ZEE5 platform is Geetha Govindam. This movie was one of the biggest hits of the Tollywood industry, giving a new lease of life to the Rom-Com genre.Frankly it's been quite a while that the Rom-Com genre has been handled so well , esp in the Tollywood industry with such a believable, fun storyline and definitely a great choice for a movie date at home.

Here’s a list of my Top Tollywood Rom-Coms that you should definitely watch:

Geetha Govindam :

Featuring one of the most viral hit songs of the year, Inkam Inkam Kavale sung by Sid Sriam is a sole reason why you should definitely watch this movie . Plus you also have the dashing , upcoming star of Tollywood industry,Vijay Deverkonda in it, with earlier hits like Pelli Chuppulu, Arjun Reddy etc. So why would you miss a super hit movie of this star?

Bommarillu :

Also remade as Santosh Subramaniam in 2008, this is easily one of the biggest Rom-Com hits in Telugu. Despite a typical love story of a rich boy meets a poor girl with heavy resistance from both sides, the treatment was simply delightful. Starring Genelia and Siddharth, the humor quotient and some peppy numbers made this a classic. The tamil version was incidentally played by Jayam Ravi and Trisha, though some argue it never came close to the original.

Size Zero :

A bi-lingual flick starring Anushka Shetty and Arya, this was a runaway success in Telugu with some humor elements and a social awareness plot mixed to it. Full marks to the director though for giving a very different light to body shaming, the ill-effects of illegal weight loss medicines and more importantly showing that inner beauty is what matters.

Chi La Sow : 

A directorial debut by Rahul Ravindran, the premise of this Rom-Com was based on a blind date set up by the guy’s parents in his own house. With some mature acting by both the stars, Sushanth and Ruhani , it’s impossible to say that this was actually a debut film by Rahul. With a nice mix of comedy, love and romance , it makes it all the more reasons this film shouldn’t be missed.

These films have actually shown why Telugu  Rom-comes are signed up for a big amount for remake rights as soon it is made. Almost 70-80% of Telugu Rom Coms made in Hindi, Tamil have gone to become major blockbusters incuding Jayam, Ghilli, Santosh Subramaniam.

The above list is only a fraction of the best rom-coms the industry has seen. So what are your favourite Rom-Coms that you feel deserves a remake?