In 2025, sharing a link is more than just shortening a long URLit’s about branding, tracking, and targeting the right audience at the right time. Whether you’re a marketer running campaigns, a creator managing multiple bios, or a startup founder looking for better analytics, the right URL shortener can make a world of difference.
We’ve tested and compared dozens of tools and narrowed it down to the 7 best URL shorteners of 2025. At the top? TNYL.link a powerhouse built for anyone serious about link performance.
1. TNYL.link – Most Versatile URL Shortener of 2025
If you’re looking for the Swiss Army knife of link tools, TNYL.link is it. It combines powerful analytics with smart targeting and customizable branding options, making it the top pick this year.
What Makes It Great
✅ Smart Redirection – Send users to different destinations based on their country, device, or language.
✅ Branded Short Links – Customize domains to reflect your brand identity.
✅ Bio Pages – Showcase all your key links in one beautiful, mobile-optimized page.
✅ Analytics Dashboard – Monitor every click, referral source, and user behavior.
✅ QR Code Generator – Make your links easy to scan and track offline impact.
✅ Link Expiry & Limits – Set time-sensitive campaigns or control access after a click threshold.
Who Should Use It
Marketers, influencers, startups, and businesses that want more than just a short link.
Downsides
- Beginners might feel overwhelmed by the wide range of tools.
Pricing
Free plan available. Lifetime and monthly plans start at $4.99/month.
2. TinyURL – The Original No-Fuss Shortener
TinyURL has been around for years, and for good reason—it’s simple, fast, and doesn’t require an account.
Best Features
- Instantly create short links
- Customize URL endings
What You Miss Out On
- No analytics or targeting options
- Limited for business use
Pricing
Totally free; premium plans from $12.99/month.
3. Bitly – Best for Small Business Branding
Bitly is a name almost everyone knows. It balances ease of use with solid branding and reporting options, making it ideal for small businesses.
Highlights
- Branded link domains
- QR code generation
- Click and referral data
Cons
- Free plan caps at 10 links/month
- Can get expensive quickly
Pricing
Starts at $35/month.
4. Rebrandly – Ideal for Link Branding Pros
If branding is your top priority, Rebrandly should be on your radar. You can use multiple domains and customize every short link.
What’s Included
- Unlimited branded domains
- Campaign-specific link tracking
- URL slugs with brand-focused customization
What’s Missing
- Less in-depth analytics
- Limited redirection controls
Pricing
Starts at $13/month.
5. Short.io – Best Free Plan With Advanced Tools
Short.io gives you the kind of features most platforms reserve for paying customers—right out of the box.
What We Love
- 1,000 branded links for free
- Geo and device targeting
- Full analytics suite
Heads-Up
- Setup for custom domains may need some tech know-how
Pricing
Free for basic use; paid plans from $19/month.
6. BL.INK – Made for Enterprise Needs
BL.INK isn’t for casual users—but it’s perfect for large teams or corporations that need deep segmentation and collaboration tools.
Top Features
- Smart audience segmentation
- Dynamic links (time-based or event-based)
- Admin-level user controls
Things to Consider
- More expensive than most competitors
- Best suited for enterprise-level teams
Pricing
Plans start at $48/month.
7. Tiny.cc – Lightweight and Beginner-Friendly
Need something basic that just works? Tiny.cc is your friend. No fancy dashboards—just clean, short links in seconds.
Simple Features
- Custom slugs
- Light analytics for click tracking
Limitations
- No advanced analytics or targeting
- Not ideal for campaign management
Pricing
Free plan available; paid options start at $5/month.
Final Verdict: TNYL.link is 2025’s Top URL Shortener
While each tool has its own strengths, TNYL.link combines everything you’d want—customization, control, deep analytics, and marketing-ready features. It’s as powerful for a solo content creator as it is for a growing brand.